# Cygii — Consumer Intelligence & Sales Attribution Platform

> Advertising creates awareness. Cygii connects it to verified sales and consumer intelligence. Cygii gives brands a measurable layer between campaign exposure and purchase — rewarding consumers for engaging with brands and verifying what they actually buy.

Cygii is a retail performance marketing, sales attribution, and consumer intelligence platform built for African markets (headquartered in Nairobi, Kenya). It closes the loop between traditional brand advertising (TV, radio, billboards, digital) and confirmed retail purchases using receipt validation and zero-party consumer engagement.

## Core Value Propositions

### For Brands & FMCG Marketers
- **Verified Sales Attribution**: Guarantees ad spend only converts into proven sales. Shopper cashback discounts are disbursed strictly upon till-slip and receipt scanning validation.
- **Projected Sales ROAS**: Delivers transparent Return on Ad Spend calculated as `Total Sales Revenue ÷ Sales Campaign Cost`.
- **Zero-Party Consumer Intelligence**: Real-time consumer sentiment, competitor switching insights, and product awareness without third-party tracking cookies or guesswork.
- **Audience Polls**: Micro-surveys at KES 15 per verified response for zero-party market research, sentiment analysis, and consumption habits.
- **Product Discovery**: Interactive brand spotlights, video previews, and education modules at KES 30 per verified insight.
- **The Bottom Line Calculator**: Real-time simulator (`/calculator`) enabling brands to calculate verified unit sales, engagement actions, and sales ROAS from testing 1%, 3%, 5%, 10%, or custom fractions of their monthly ad budget.
- **Partner Campaign Planner**: Enterprise-grade multi-channel campaign simulator (`/partner-planner`) with automated 70/30 sales-engagement modeling and downloadable PDF strategy briefs.
- **Cygii Studio**: Self-service enterprise portal (`https://studio.cygii.co.ke`) to configure, launch, and monitor live pilot campaigns.

### For Consumers
- **Instant Cashback**: Earn verified cash directly to mobile money (M-Pesa) for everyday retail grocery purchases by scanning supermarket and retail till receipts.
- **Engagement Rewards**: Paid rewards for answering brand polls, discovering new products, and rating experiences.
- **The Movement (Founding Members)**: Consumer-powered initiative where shoppers vote on brand partnerships, influence promotional budgets, and access priority rewards.
- **Privacy-First**: Consumers retain complete ownership of their data, earning fair value for zero-party insights they choose to share.

## Website Navigation & Resources

- [Home](https://cygii.co.ke/): Platform overview, dual-sided value proposition for brands and shoppers.
- [The Bottom Line Calculator](https://cygii.co.ke/calculator): Interactive ROI calculator estimating verified sales volume, shopper actions, and ROAS from a fraction of monthly ad spend.
- [Brands & Executive Summary](https://cygii.co.ke/brands): Executive pitch, strategy fit, shopper growth journey, pilot campaign formats, and pricing economics.
- [Partner Campaign Planner](https://cygii.co.ke/partner-planner): Interactive campaign budgeting tool modeling 70% Sales and 30% Engagement allocations with PDF strategy export.
- [The Movement](https://cygii.co.ke/movement): Founding Members community directing brand budgets and voting on future brand additions.
- [How it Works](https://cygii.co.ke/how-it-works): Step-by-step consumer journey and retail validation architecture.
- [About](https://cygii.co.ke/about): Company mission, team vision, and operating model in East Africa.
- [Contact](https://cygii.co.ke/contact): Brand pilot consultation, partnership inquiries, and support.
- [Cygii Studio](https://studio.cygii.co.ke): Self-service brand campaign management portal.

## Campaign Economics & Unit Pricing

- **Sales Campaigns**:
  - Brand discount cashback: e.g. 5% to 50% instant discount per verified unit purchase.
  - Cygii platform fee: 3% of retail price (minimum KES 20) per verified receipt item for sales campaigns and 5% of retail price (minimum KES 20) for group sales.
- **Consumer Engagement**:
  - Audience Polls : KES 15 per verified response.
  - Product Discovery : KES 30 per verified insight.

## Compliance & Legal

- [Privacy Policy](https://cygii.co.ke/privacy-policy): Zero-party data handling, consent, statutory rights under the Kenya Data Protection Act 2019, and official ODPC Data Controller registration (effective date: 19/10/2026).
- [Terms of Compliance](https://cygii.co.ke/terms-of-compliance): Brand partner terms, verification policies, and anti-fraud safeguards.

## Summary

Cygii transforms passive advertising awareness into measurable retail sales and reusable zero-party consumer intelligence across African markets.